Add True Colors with Sony High-Definition. Sony wants you to experience the HD world to the fullest by giving you a chance to win more HD products to make your world complete. Do not miss this opportunity as Sony flies you to a wonderful destination, equipped with the latest technology as you enjoy the sights! And there's more. Sony will also let you view this unforgettable experience in full HD quality! Now that's the HD world!


A. Promo Title: Add True Colors with Sony High Definition Promo
B. Promo Period: March 16, 2007 to June 3, 2007
C. Mechanics
ABS-CBN Interactive, Inc. and Sony Philippines Inc. are launching an SMS promo called “Add True Colors with Sony High Definition Promo”. The said promotion will be launched on March 16, 2007 (Friday) and will end on June 3, 2007 (Sunday).

For every purchase of any Sony HD product officially distributed by Sony Philippines Inc., a consumer is entitled to join the Add True Colors with Sony High Definition Promo. Every P10,000 purchase is equivalent to 1 raffle entry. To earn more entries, purchase other HD products. If the customer buys any of the HD Cybershot and HD Handycam models through the Gear Up Your Bravia promotion discount voucher, they are automatically entitled to additional raffle entries corresponding to amount purchased. Paticipants must text the keyword, invoice number, product model, product serial number, dealer name where Sony product was purchased to 2366.

1. Add True Colors with Sony High Definition Promo is open to all Globe, Kapamilya SIM, TM, Smart, Addict Mobile, Talk N’ Text and Sun Cellular subscribers nationwide with prepaid or post-paid accounts, whose unit is capable of text messaging.
2. The promo will run from March 16, 2007 to June 3, 2007
3. To join the promo, a participant must purchase any Sony HD product officially distributed by Sony Philippines Inc. Every P10,000 purchase of any Sony HD product entitles 1 raffle entry to the
Add True Colors with Sony High Definition Promo.
4. Participants should register first to be eligible to join the promo. Registration is one-time only and is free of charge. To register, participant must key in SONY REG <Name>/<Address>/<Gender>/<Bday MMDDYYYY> and send to 2366. Ex. SONY REG Mark Dimaisip/58 West Ave. QC/M/081319858 (send to 2366). Only one unique registered name per SIM card / cellphone number is allowed. However, a person may register the same name using several SIM cards / cellphone numbers.
5. To send entries, participants should key-in SONY <invoice #>/<product model>/<product serial #>/<dealer name where product was purchased> to 2366.
Ex. SONY 110999/DSC-T100/2423603/Sony Square.
6. Only participants’ entries registered within the promo period will be deemed valid. Subscribers only need to send an SMS once per HD product in order to earn corresponding number of entries.
7. Employees of Globe Telecom, Innove, Smart Communications, Digitel, ABS-CBN, Sony Philippines Inc., its suppliers, promoters, subsidiaries, and relatives up to the second degree of consanguinity or affinity are disqualified from joining the promo.
b. Winners will shoulder all costs they would incur in securing requirements needed for their trip (passport processing, travel insurance and taxes etc.) Prizes in kind are transferable but not convertible to cash. Prizes amounting to Ten Thousand Pesos and above shall be subject to 20% tax, which shall be shouldered by the winner.
c. A participant can win only once in a particular draw. If a name is drawn more than once, he/she gets the prize of higher value.
d. P10,000 worth of GC’s from Rustan’s will come in increments of P500. Each denomination of P500 will be valid for one (1) year from date of receipt. GC’s may only be used once and photocopies will be deemed invalid. Unused value of the GC is not eligible for cash redemption.
e. Trip to Auckland is valid within 6 months of travel certificate receipt from Sony Philippines, Inc.
f. ABS-CBN Interactive and the representative from the DTI will be present during the grand draw on June 15, 2007 (Monday), 11:00 am at 9th floor Eugenio Lopez Jr. Communications Center Building Cor. Mother Ignacia Avenue & Eugenio Lopez Jr. St. South Triangle, Quezon City.
g. Prizes shall be awarded only upon completion of entire validation process, resulting in the subscriber being identified as a legitimate winner. All winners should be of good standing with Globe Telecom, Smart Communications and Digitel. For post-paid subscribers, accounts should have no outstanding overdue balances. For pre-paid subscribers, accounts should have been properly charged for all transactions.
h. Winners will be informed via telephone call and registered mail to be made by ABS-CBN Interactive. No text notifications will be sent to the winner advising him/her that he/she won. For Smart winners, they shall be notified via telephone call coming from 7777. The winner/s should claim their prize within 60 days from receipt of notification. Otherwise the prize will be forfeited in favor of Sony Philippines, Inc. with prior DTI approval.
i. The prizes may be claimed at Sony Philippines, Inc. 8F Net Square Bldg., 3rd Avenue cor 28th Street, Bonifacio Global City, Taguig.
j. The Winner must present the following to an authorized Sony Philippines, Inc. representative when claiming prize:
• Winning SIM card
• Winning Official Receipt
• One (1) valid ID with complete real name, picture and correct address. Photocopies of any of the documents (i.e. birth certificate, marriage contract, SSS ID, driver’s license, school ID and/or passport)
• Notice sent by registered mail
• If winner is a minor, he/she should be accompanied by his/her parent/guardian upon redemption. Or at least a letter of consent should be presented with the signature of his/her parent/guardian.